Our Roots
A name drawn from the ancient desert. A standard drawn from the world.
The Name
The Origin
of RUM
Wadi Rum — the vast, rose-hewn valley of southern Jordan — lends its name to this house not as a geographic claim, but as a philosophical one. It is a landscape defined by endurance: by formations that have weathered millennia, by silence that commands respect, by an ancient olive tree that stands, improbably, among the stone.
RUM carries that quality. Deeply rooted. Built to last.
Our Standards
A Standard of Purity
RUM Olive Oil is produced according to the highest international standards for extra virgin olive oil.
Every batch is rigorously evaluated for flavour, clarity, and acidity assessed not by assumption, but by science. This commitment to precision is what has earned RUM recognition across the world's most respected competitions.
Our Promise
Purity without compromise.
Craft without haste.
Taste without borders.
At RUM, olive oil is more than a product. It is an expression of land, legacy, and discipline a bridge between Jordan's ancient agricultural tradition and the global culinary world.
The Founder
The Vision Behind RUM
Founded by Tareq Fayyad, RUM was built on a single conviction: that Jordanian olive oil, held to an uncompromising standard, belongs among the finest in the world.
Through years of international exposure, sensory training, and rigorous quality practice, Tareq brought both the knowledge and the discipline to elevate an inherited craft and to ensure Jordan's oils are finally given the recognition they have always deserved.
